About

I grew up in Chile, in a home that treated a good idea as something you were supposed to go test, not just talk about. That's where the entrepreneurial itch started — long before I had the tools or the market to do much with it, I already had the instinct to poke at "why does it work this way" and "could it work better."

That instinct turned into QualityStash in 2020: a bootstrapped e-commerce store selling digital products — sample packs, presets, templates — to music producers and artists. I ran every part of it myself: the storefront, the product curation, the ads, the email funnels, the SEO. It never made me rich, but it taught me more about how businesses actually work — cash flow, customer acquisition, what makes someone trust a small brand enough to pay for a download from a stranger — than any course could have. I wound it down in 2025, five years and a few thousand customers later.

By then I'd moved to Berlin to study international business at HTW Berlin, and I'd started to notice that the parts of running QualityStash I liked most weren't the product itself — they were the partnerships, the data, the "how do we make this relationship work for both sides" problems. That's what pulled me toward monetization and partnerships at JustWatch, where I spent two years growing affiliate deals with streaming services and building the data pipelines and revenue reporting the business ran on.

Today that same curiosity has me at Peec AI, working on AI search — helping brands understand how they actually show up when someone asks ChatGPT, Perplexity or Gemini about them instead of googling. It's a genuinely new kind of visibility problem, and I like that most of the playbook for it hasn't been written yet.

Outside of work I keep a close eye on AI, financial markets, economics and e-commerce — less as separate interests and more as one lens I like applying to whatever I'm looking at. If you want the resume version of all this, it's on the home page; if you want to talk, I'm on LinkedIn.